Blogging is one of the primary methods used by entrepreneurs and authors to relay content. With a blog you’re able to provide more details than one will tolerate in a Facebook post. You’re able to invoke more imagination than a single pic on Instagram. And you’re certainly able to express more than one tweet allows. Simply stated—if you can maintain a good blog, you can create a following based on more than wit and pics; you’ll create loyal readers who’ll not long after become loyal customers.
Here are six tips to writing a brilliant blog:
1. Create Intriguing Titles & Appealing Content-- Witty, intriguing titles are the bait that will hook your potential readers. Something has to make readers want to click on the link in your Instagram profile. Your titles don’t have to rhyme or use alliteration, but they should be short, sweet and stated in such a way that the reader wants to know more. Once your reader has been hooked by your title you want to make sure you keep them on the page by writing something they want to read. When deciding what to write, keep your readers’ demographics in mind. If your blog is primarily for 18-22 year old college students you want to create content that’s appealing to that group of people.
2. Focus—write about one single topic. Subtopics are perfectly fine, but don’t trail off into other subjects within your blog entries.
3. Tell a Story- If you’ve ever watched a not-so-good movie, or read a not-so-great book, you might admit that despite the quality of the storyline, you still wanted to know how it ended. Well, maybe that’s just me. Despite my criticisms, if I begin reading or watch something, curiosity usually drags me to the finish. By providing stories within your blogs, you give readers an incentive to continue reading. They’ll be interested in how the story concludes and connects to the point of your blog.
4. Make a Schedule—Trying to decide on blog topics, and when to blog about them can be challenging. Decide on the frequency in which you’ll post your blogs and then create a schedule by assigning blogs to specific dates.
5. Use a Grammar Guide—No one expects your blog to be written in thesis format. But readers do expect common grammar rules to be adhered to. A quick grammar guide can help if you’re unsure about things like word usage, subject-verb agreement, etc. A blaring oversight can be a distracting turn-off.
6. Encourage Comments and Respond as Often as Possible—Engaging with your audience makes you more human and less mysteriously robotic. Pose questions to your readers. Don’t be afraid to make statements that provoke thought and prompt responses. Don’t isolate your audience by writing blogs that resemble speech transcripts.